Earth Education and Communication
MBA/Monkey My mind thinks like she has an MBA – she thinks within a box. My mind is also a monkey. She leaps and jumps from one branch to the next and talks about everything she finds interesting – be it an animal, a leaf, or even a dried-up puddle. She’s always talking, and she always makes sense. But when she tries to tell me what to do with all of it, I think, what the hell is going on? My collection of work asks my MBA brain to shut up and let my monkey talk. Grounded in the now, it is designed to engage people around my own age – maybe even a few years younger. It explores the different, mish-mashed ways I can use to talk to people about the things bubbling in my head – from the perceptions people have towards my animals, to having to pick one concrete thing to pursue for life. I try not to make sense of any of my thoughts, or to give them a definite form, but to allow meaning to grow through combinations of the different ways of communicating that I find interesting. My only goal is to create something that can stick around long enough to start conversations and interactions around it.
When I joined the Earth Education and Communication program at Srishti, I had two goals. One, to explore communications for the environment, and two, to break out of my grid mode of working. Both of these required and involved a huge amount of unlearning. It needed me to learn to accept and appreciate unpredictability, and perhaps even seek it. While I don’t think I ever made a conscious attempt to meet these goals, when I look back at the work I’ve done, I see a stark difference in my portfolio from Marketing Communications to what it is today. My approach is no longer dictated by a formula. I actively run away from metric-based approaches to communication. My work today has several elements of play in it. Almost all of the work I speak about proudly, includes explorations of my position within nature – and the reason I speak of them with pride, is because they look nothing like my older, rule-driven work. They are created by my inner child, and take me back to natural, unrefined and raw methods of thinking and engaging with form.